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id 1jT8yZ-0002W3-AD; Mon, 27 Apr 2020 14:59:34 -0400
From: <paz.bernardes@w3.com.py>
To: "'Aldo Pusineri'" <aldo@fabricasocial.com.py>,
"'Istvan Nagy'" <istvan.nagy@w3.com.py>,
"'Pamela Perez'" <pamela.perez@w3.com.py>
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Subject: =?utf-8?Q?RE:_Video_Campa=C3=B1a_M=C3=B3dulos_Sanita?=
=?utf-8?Q?rios?=
Date: Mon, 27 Apr 2020 14:59:22 -0400
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Buenas tardes Aldo,
=EF=BF=BD
Va el resumen de la pauta ejecutada
=EF=BF=BD
=EF=BF=BD
Al ser una pauta de campa=C3=B1a con medici=C3=B3n en =E2=80=9Calcance=E2=
=80=9D no podemos medir el impacto que realmente alcanzo, ser=C3=ADa bueno =
si es que se contactan con ustedes, saber por qu=C3=A9 medio llegaron, y as=
=C3=AD podr=C3=ADamos medir el impacto, para las pr=C3=B3ximas pautas propo=
nemos cambiar la medici=C3=B3n a Mensajes, requiere una inversi=C3=B3n mayo=
r, pero tiene un % mas alto de conversi=C3=B3n.
=EF=BF=BD
=EF=BF=BD
En este caso que va a ser un video podr=C3=ADamos hacer con esta campa=C3=
=B1a
=EF=BF=BD
=EF=BF=BD
Si pautamos el video por 20$, te estar=C3=ADa quedando 50$ + 20 $ (mensuale=
s incluidos en el contrato, tener en cuenta que estos 20$ no son acumulable=
s)
=EF=BF=BD
Aguardo tu ok para avanzar con la pauta del video, y si ir=C3=ADa con los m=
ismos par=C3=A1metros utilizados para la pauta anterior
=EF=BF=BD
=EF=BF=BD
Al ser 20$ probablemente sea mas corto el periodo, aproximadamente 4 d=C3=
=ADas.
=EF=BF=BD
Quedo atenta, saludos cordiales
=EF=BF=BD
From: Aldo Pusineri <aldo@fabricasocial.com.py>
Sent: Monday, April 20, 2020 1:00 PM
To: Mar=C3=ADa Paz Bernardes <paz.bernardes@w3.com.py>; Istvan Nagy <istvan=
=2Enagy@w3.com.py>; Pamela Perez <pamela.perez@w3.com.py>
Subject: Video Campa=C3=B1a M=C3=B3dulos Sanitarios
=EF=BF=BD
Hola Lala, =EF=BF=BD
=EF=BF=BD
Te paso en <https://docs.google.com/spreadsheets/d/16OtIZGfUxMSWBK_j_N67Xg=
MG9MPT2S5osvLyIHohBuU/edit?usp=3Dsharing> este documento =EF=BF=BDel gui=C3=
=B3n literario y el gui=C3=B3n t=C3=A9cnico para la edici=C3=B3n de un vide=
ito sencillo y r=C3=A1pido sobre nuestra campa=C3=B1a. =EF=BF=BD
=EF=BF=BD
Y me parece bueno implementar otros =EF=BF=BD20 usd de pauta a ese video, t=
e parece? La otra pauta ya se est=C3=A1 ejecutando?
=EF=BF=BD
Con esos 20 usd nuevos como quedamos con el monto disponible en pauta? =EF=
=BF=BD
=EF=BF=BD
En el grupo de whatsapp paso los audios para el video, ya est=C3=A1 grabado=
, lo que si me parece importante es agregarle subt=C3=ADtulos.
=EF=BF=BD
Un abrazo!! =EF=BF=BD
=EF=BF=BD
--
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</o:shapelayout></xml><![endif]--></head><body lang=3DEN-US link=3Dblue vli=
nk=3Dpurple><div class=3DWordSection1><p class=3DMsoNormal><span lang=3DES-=
PY>Buenas tardes Aldo,<o:p></o:p></span></p><p class=3DMsoNormal><span lang=
=3DES-PY><o:p> </o:p></span></p><p class=3DMsoNormal><span lang=3DES-P=
Y>Va el resumen de la pauta ejecutada <o:p></o:p></span></p><p class=3DMsoN=
ormal><span lang=3DES-PY><o:p> </o:p></span></p><p class=3DMsoNormal><=
img width=3D869 height=3D274 style=3D'width:9.052in;height:2.8541in' id=3D"=
Imagen_x0020_2" src=3D"cid:image001.png@01D61CA2.50C33B60"><span lang=3DES-=
PY><o:p></o:p></span></p><p class=3DMsoNormal><span lang=3DES-PY><o:p> =
;</o:p></span></p><p class=3DMsoNormal><span lang=3DES-PY>Al ser una pauta =
de campa=C3=B1a con medici=C3=B3n en =E2=80=9Calcance=E2=80=9D no podemos m=
edir el impacto que realmente alcanzo, ser=C3=ADa bueno si es que se contac=
tan con ustedes, saber por qu=C3=A9 medio llegaron, y as=C3=AD podr=C3=ADam=
os medir el impacto, para las pr=C3=B3ximas pautas proponemos cambiar la me=
dici=C3=B3n a Mensajes, requiere una inversi=C3=B3n mayor, pero tiene un % =
mas alto de conversi=C3=B3n.<br><br></span><img width=3D609 height=3D67 sty=
le=3D'width:6.3437in;height:.6979in' id=3D"Imagen_x0020_3" src=3D"cid:image=
002.png@01D61CA3.D46D2CE0"><span lang=3DES-PY><o:p></o:p></span></p><p clas=
s=3DMsoNormal><span lang=3DES-PY><o:p> </o:p></span></p><p class=3DMso=
Normal><img width=3D612 height=3D68 style=3D'width:6.375in;height:.7083in' =
id=3D"Imagen_x0020_4" src=3D"cid:image003.png@01D61CA4.48623BE0"><span lang=
=3DES-PY><o:p></o:p></span></p><p class=3DMsoNormal><span lang=3DES-PY><o:p=
> </o:p></span></p><p class=3DMsoNormal><span lang=3DES-PY>En este cas=
o que va a ser un video podr=C3=ADamos hacer con esta campa=C3=B1a<o:p></o:=
p></span></p><p class=3DMsoNormal><span lang=3DES-PY><o:p> </o:p></spa=
n></p><p class=3DMsoNormal><img width=3D613 height=3D69 style=3D'width:6.38=
54in;height:.7187in' id=3D"Imagen_x0020_5" src=3D"cid:image004.png@01D61CA4=
=2E48623BE0"><span lang=3DES-PY><o:p></o:p></span></p><p class=3DMsoNormal>=
<span lang=3DES-PY><o:p> </o:p></span></p><p class=3DMsoNormal><span l=
ang=3DES-PY>Si pautamos el video por 20$, te estar=C3=ADa quedando 50$ + 20=
$ (mensuales incluidos en el contrato, tener en cuenta que estos 20$ no so=
n acumulables) <o:p></o:p></span></p><p class=3DMsoNormal><span lang=3DES-P=
Y><o:p> </o:p></span></p><p class=3DMsoNormal><span lang=3DES-PY>Aguar=
do tu ok para avanzar con la pauta del video, y si ir=C3=ADa con los mismos=
par=C3=A1metros utilizados para la pauta anterior<o:p></o:p></span></p><p =
class=3DMsoNormal><span lang=3DES-PY><o:p> </o:p></span></p><p class=
=3DMsoNormal><img width=3D346 height=3D140 style=3D'width:3.6041in;height:1=
=2E4583in' id=3D"Imagen_x0020_6" src=3D"cid:image005.png@01D61CA4.6F6BFA50"=
><span lang=3DES-PY><o:p></o:p></span></p><p class=3DMsoNormal><span lang=
=3DES-PY><o:p> </o:p></span></p><p class=3DMsoNormal><span lang=3DES-P=
Y>Al ser 20$ probablemente sea mas corto el periodo, aproximadamente 4 d=C3=
=ADas. <o:p></o:p></span></p><p class=3DMsoNormal><span lang=3DES-PY><o:p>&=
nbsp;</o:p></span></p><p class=3DMsoNormal><span lang=3DES-PY>Quedo atenta,=
saludos cordiales<o:p></o:p></span></p><p class=3DMsoNormal><span lang=3DE=
S-PY><o:p> </o:p></span></p><div style=3D'border:none;border-top:solid=
#E1E1E1 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=3DMsoNormal><b><span lan=
g=3DES>From:</span></b><span lang=3DES> Aldo Pusineri <aldo@fabricasocia=
l.com.py> <br><b>Sent:</b> Monday, April 20, 2020 1:00 PM<br><b>To:</b> =
Mar=C3=ADa Paz Bernardes <paz.bernardes@w3.com.py>; Istvan Nagy <i=
stvan.nagy@w3.com.py>; Pamela Perez <pamela.perez@w3.com.py><br><b=
>Subject:</b> Video Campa=C3=B1a M=C3=B3dulos Sanitarios<o:p></o:p></span><=
/p></div><p class=3DMsoNormal><span lang=3DES-PY><o:p> </o:p></span></=
p><div><p class=3DMsoNormal><span lang=3DES-PY>Hola Lala, <o:p></o:p><=
/span></p><div><p class=3DMsoNormal><span lang=3DES-PY><o:p> </o:p></s=
pan></p></div><div><p class=3DMsoNormal><span lang=3DES-PY>Te paso en </spa=
n><a href=3D"https://docs.google.com/spreadsheets/d/16OtIZGfUxMSWBK_j_N67Xg=
MG9MPT2S5osvLyIHohBuU/edit?usp=3Dsharing"><span lang=3DES-PY>este documento=
</span></a><span lang=3DES-PY> el gui=C3=B3n literario y el gui=C3=B3n=
t=C3=A9cnico para la edici=C3=B3n de un videito sencillo y r=C3=A1pido sob=
re nuestra campa=C3=B1a. <o:p></o:p></span></p></div><div><p class=3DM=
soNormal><span lang=3DES-PY><o:p> </o:p></span></p></div><div><p class=
=3DMsoNormal><span lang=3DES-PY>Y me parece bueno implementar otros 20=
usd de pauta a ese video, te parece? La otra pauta ya se est=C3=A1 ejecuta=
ndo?<o:p></o:p></span></p></div><div><p class=3DMsoNormal><span lang=3DES-P=
Y><o:p> </o:p></span></p></div><div><p class=3DMsoNormal><span lang=3D=
ES-PY>Con esos 20 usd nuevos como quedamos con el monto disponible en pauta=
? <o:p></o:p></span></p></div><div><p class=3DMsoNormal><span lang=3DE=
S-PY><o:p> </o:p></span></p></div><div><p class=3DMsoNormal><span lang=
=3DES-PY>En el grupo de whatsapp paso los audios para el video, ya est=C3=
=A1 grabado, lo que si me parece importante es agregarle subt=C3=ADtulos.<o=
:p></o:p></span></p></div><div><p class=3DMsoNormal><span lang=3DES-PY><o:p=
> </o:p></span></p></div><div><p class=3DMsoNormal>Un abrazo!! <b=
r clear=3Dall><o:p></o:p></p><div><p class=3DMsoNormal><o:p> </o:p></p=
></div><p class=3DMsoNormal>-- <o:p></o:p></p><div><div><p class=3DMsoNorma=
l><img border=3D0 width=3D420 height=3D96 style=3D'width:4.375in;height:1.0=
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hHekFLMFFReHBVblhaUTNlamxLYXhnPQ"><o:p></o:p></p></div></div></div></div></=
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