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Subject: Re: Contenido Manual de marca
From: marcela laterza <marcela_laterza@hotmail.com>
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To: paz.bernardes@w3.com.py
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 Content preview:  Lala: esta OK. Vamos a avanzar con el manual de Credex. [...]
    
 
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Lala:=20

esta OK.=20

Vamos a avanzar con el manual de Credex.=20

Quedo atenta para coordinar el kick Off.=20

Saludos,=20

M.=20

> El 10 ago. 2020, a las 15:47, paz.bernardes@w3.com.py escribi=C3=B3:
>=20
> Buenas tardes Marce, Tito, espero que se encuentren bien, con respecto a =
lo solicitado en la reuni=C3=B3n del viernes, en conversaci=C3=B3n con la d=
ise=C3=B1adora del equipo, me comento que manual de marca no lo llego a rea=
lizar, si creo logos, tambi=C3=A9n aprovecho a comentarte que es la dise=C3=
=B1adora que creo la l=C3=ADnea de credex que actualmente estamos utilizand=
o, por lo que consideramos totalmente capacitada para realizar los material=
es socilitados. Me paso tambi=C3=A9n el contenido de un manual que va detal=
lado m=C3=A1s abajo:
>=20
> *Composici=C3=B3n de logo*
>=20
> . Significado de logo=20
> . Ret=C3=ADcula - medidas - proporciones=20
> . Versiones de logo (horizontal vertical etc)
> . =C3=81rea de respeto=20
>=20
> *Colores*
>=20
> . Especificaci=C3=B3n de colores corporativos (rgb-cmyk-Pantone)
> . Aclarar en que colores se permite usar en logo
>=20
> *tipograf=C3=ADa*
>=20
> . Familias tipogr=C3=A1ficas que se usan en el logo
> . Tipograf=C3=ADas complementarias para utilizar en textos y documentos c=
orporativos (impresos y digitales)
>=20
> *Tama=C3=B1os en los que se puede utilizar el logo*
>=20
> . Tama=C3=B1o m=C3=ADnimo al que puede reproducirse el logo (var=C3=ADa d=
e acuerdo a si se usa para impresion o para digital)
>=20
> *Versiones de logo - Usos correctos*
>=20
> . Presentaci=C3=B3n de usos correctos del logo en todas sus versiones com=
binando colores con los distintos fondos=20
> . Ejemplo de usos incorrectos=20
> . Elementos complementarios del logo (slogan - web)
>=20
> *Papeler=C3=ADa corporativa b=C3=A1sica*
>=20
> . Dise=C3=B1o de papeler=C3=ADa con el logo de la entidad
>=20
> *Uso de la imagen corporativa en diferentes aplicaciones*
>=20
> Se aplica a varios soportes
>=20
> Quedo atenta a comentarios.=20
>=20
> Saludos cordiales=20