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=E2=80=9CLa Publicidad como herramienta para impulsar pol=C3=ADticas p=C3=
=BAblicas=E2=80=9D - Pascual Rubiani


** =E2=80=9CLa Publicidad como herramienta para impulsar pol=C3=ADticas p=
=C3=BAblicas=E2=80=9D - Pascual Rubiani
------------------------------------------------------------
https://youtu.be/UhMbgY9dc38

El Lic. Pascual Rubiani=2C Presidente de la Asociaci=C3=B3n Paraguaya de A=
gencias de Publicidad =E2=80=93 APAP=2C mencion=C3=B3 que la publicidad pu=
ede convertirse en un gran aliado para desarrollar pol=C3=ADticas p=C3=BAb=
licas que beneficien a la ciudadan=C3=ADa.

Adem=C3=A1s=2C agreg=C3=B3 =E2=80=9CHay mucho espacio para que crezca la p=
auta publicitaria en el sector p=C3=BAblico=2C pero debe generar valor y r=
esultados concretos=2C caso contrario=2C se convertir=C3=A1 en uno de los=
 tantos gastos p=C3=BAblicos a ser revisados entre las cuentas del Estado=
=E2=80=9D.

SOBRE EL EVENTO

CREATIVECON 2023 es el evento que contar=C3=A1 con la participaci=C3=B3n d=
e numerosos expositores=2C conferencistas y empresas referentes de todos e=
stos sectores que nos mostrar=C3=A1 lo =C3=BAltimo en tecnolog=C3=ADa e in=
novaci=C3=B3n de cada uno de ellos. Se realizar=C3=A1 los d=C3=ADas 23 y 2=
4 de septiembre delpresente en el Centro de Convenciones Mariscal de 10 a=
 20 hs.
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" height=3D"100%" wi=
dth=3D"100%" id=3D"bodyTable" style=3D"background-color: rgb(208=2C 208=2C=
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<tbody><tr>
<td class=3D"bodyCell" align=3D"center" valign=3D"top">
<table id=3D"root" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%"><tbody data-block-id=3D"27" class=3D"mceWrapper"><tr><td align=
=3D"center" valign=3D"top" class=3D"mceWrapperOuter"><!--[if (gte mso 9)|=
(IE)]><table align=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" width=3D"660" style=3D"width:660px;"><tr><td><![endif]--><table bo=
rder=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"max=
-width:660px" role=3D"presentation"><tbody><tr><td style=3D"background-col=
or:#ffffff;background-position:center;background-repeat:no-repeat;backgrou=
nd-size:cover" class=3D"mceWrapperInner" valign=3D"top"><table align=3D"ce=
nter" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=
=3D"presentation" data-block-id=3D"26"><tbody><tr class=3D"mceRow"><td sty=
le=3D"background-position:center;background-repeat:no-repeat;background-si=
ze:cover" valign=3D"top"><table border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" width=3D"100%" role=3D"presentation"><tbody><tr><td style=3D"paddin=
g-top:0;padding-bottom:0" class=3D"mceColumn" data-block-id=3D"-11" valign=
=3D"top" colspan=3D"12" width=3D"100%"><table border=3D"0" cellpadding=3D"=
0" cellspacing=3D"0" width=3D"100%" role=3D"presentation"><tbody><tr><td s=
tyle=3D"background-color:#191c1f;padding-top:0;padding-bottom:0;padding-ri=
ght:0;padding-left:0" class=3D"mceBlockContainerE2E" align=3D"full" valign=
=3D"top"><img data-block-id=3D"29" width=3D"660" height=3D"auto" style=3D"=
width:660px;height:auto;max-width:100%;display:block" alt=3D"" src=3D"http=
s://mcusercontent.com/bafcbdaacde2e6ae18527ce3e/images/e3dac46d-8fc6-0054-=
dfae-0b4aad6ef4c5.png" role=3D"presentation" class=3D"imageDropZone" /></t=
d></tr><tr><td style=3D"background-color:#191c1f;padding-top:0;padding-bot=
tom:0;padding-right:0;padding-left:0" class=3D"mceBlockContainer" valign=
=3D"top"><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"=
100%" style=3D"background-color:#191c1f" role=3D"presentation" data-block-=
id=3D"90"><tbody><tr><td style=3D"min-width:100%;border-top:31px solid tra=
nsparent" valign=3D"top"></td></tr></tbody></table></td></tr><tr><td style=
=3D"background-color:#dff315;padding-top:12px;padding-bottom:15px;padding-=
right:48px;padding-left:48px" class=3D"mceBlockContainer" valign=3D"top"><=
div data-block-id=3D"3" class=3D"mceText" id=3D"dataBlockId-3" style=3D"wi=
dth:100%"><h1 style=3D"line-height: 1.25; text-align: center;" class=3D"la=
st-child"><span style=3D"color:#000000;"><span style=3D"font-size: 24px">=
=E2=80=9CLa Publicidad como herramienta para impulsar pol=C3=ADticas p=C3=
=BAblicas=E2=80=9D - Pascual Rubiani</span></span></h1></div></td></tr><tr=
><td style=3D"padding-top:12px;padding-bottom:12px;padding-right:24px;padd=
ing-left:24px" class=3D"mceBlockContainer" align=3D"center" valign=3D"top"=
><a href=3D"https://paraguayeventos.us12.list-manage.com/track/click?u=3Db=
afcbdaacde2e6ae18527ce3e&id=3D2c90122c31&e=3Dcd716a03c2" style=3D"display=
:block" target=3D"_blank" data-block-id=3D"91"><img width=3D"564" height=
=3D"auto" style=3D"border:0;width:564px;height:auto;max-width:100%;display=
:block" alt=3D"La Publicidad como herramienta para impulsar pol=C3=ADticas=
 p=C3=BAblicas - Pascual Rubiani" src=3D"https://mcusercontent.com/bafcbda=
acde2e6ae18527ce3e/video_thumbnails_new/4b8f8439b70031b76de293ac74b90c68.p=
ng" class=3D"" /></a></td></tr><tr><td style=3D"padding-top:12px;padding-b=
ottom:12px;padding-right:24px;padding-left:24px" class=3D"mceBlockContaine=
r" valign=3D"top"><div data-block-id=3D"92" class=3D"mceText" id=3D"dataBl=
ockId-92" style=3D"width:100%"><p style=3D"text-align: justify;"><span sty=
le=3D"font-size: 17px">El </span><strong><span style=3D"font-size: 17px">L=
ic. Pascual Rubiani=2C Presidente de la Asociaci=C3=B3n Paraguaya de Agenc=
ias de Publicidad =E2=80=93 APAP=2C</span></strong><span style=3D"font-siz=
e: 17px"> mencion=C3=B3 que la publicidad puede convertirse en un gran ali=
ado para desarrollar pol=C3=ADticas p=C3=BAblicas que beneficien a la ciud=
adan=C3=ADa.</span></p><p style=3D"text-align: justify;"><br /></p><p styl=
e=3D"text-align: justify;"><span style=3D"font-size: 17px">Adem=C3=A1s=2C=
 agreg=C3=B3 </span><strong><span style=3D"font-size: 17px">=E2=80=9CHay m=
ucho espacio para que crezca la pauta publicitaria en el sector p=C3=BAbli=
co=2C pero debe generar valor y resultados concretos=2C caso contrario=2C=
 se convertir=C3=A1 en uno de los tantos gastos p=C3=BAblicos a ser revisa=
dos entre las cuentas del Estado=E2=80=9D.</span></strong></p><p><br /></p=
><p><strong><span style=3D"text-decoration:underline;"><span style=3D"font=
-size: 17px">SOBRE EL EVENTO<br /></span></span></strong></p><p style=3D"t=
ext-align: justify;" class=3D"last-child"><strong><span style=3D"font-size=
: 17px">CREATIVECON 2023 </span></strong><span style=3D"font-size: 17px">e=
s el evento que contar=C3=A1 con la participaci=C3=B3n de numerosos exposi=
tores=2C conferencistas y empresas referentes de todos estos sectores que=
 nos mostrar=C3=A1 lo =C3=BAltimo en tecnolog=C3=ADa e innovaci=C3=B3n de=
 cada uno de ellos. Se realizar=C3=A1 los d=C3=ADas 23 y 24 de septiembre=
 delpresente en el Centro de Convenciones Mariscal de 10 a 20 hs.</span></=
p></div></td></tr><tr><td style=3D"padding-top:0;padding-bottom:0;padding-=
right:0;padding-left:0" class=3D"mceBlockContainerE2E" align=3D"full" vali=
gn=3D"top"><img data-block-id=3D"84" width=3D"660" height=3D"auto" style=
=3D"width:660px;height:auto;max-width:100%;display:block" alt=3D"" src=3D"=
https://mcusercontent.com/bafcbdaacde2e6ae18527ce3e/images/b3ac4f63-df45-7=
550-b31f-5b94e9237e66.png" role=3D"presentation" class=3D"imageDropZone" /=
></td></tr><tr><td style=3D"background-color:#000000;padding-top:20px;padd=
ing-bottom:20px;padding-right:24px;padding-left:24px" class=3D"mceBlockCon=
tainer" align=3D"center" valign=3D"top"><table align=3D"center" border=3D"=
0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" data-block-id=
=3D"34"><tbody><tr class=3D"mceStandardButton"><td style=3D"background-col=
or:#dff315;border-radius:50px;text-align:center" class=3D"mceButton" valig=
n=3D"top"><a href=3D"https://paraguayeventos.us12.list-manage.com/track/cl=
ick?u=3Dbafcbdaacde2e6ae18527ce3e&id=3De61d790cbc&e=3Dcd716a03c2" target=
=3D"_blank" style=3D"background-color:#dff315;border-radius:50px;border:3p=
x solid #000000;color:#000000;display:block;font-family:'Helvetica Neue'=
=2C Helvetica=2C Arial=2C Verdana=2C sans-serif;font-size:14px;font-weight=
:bold;font-style:normal;padding:16px 28px;text-decoration:none;min-width:3=
0px;text-align:center;direction:ltr;letter-spacing:0px">QUIERO PARTICIPAR=
 DE LAS CONFERENCIAS</a></td></tr><tr>
<!--[if mso]>
<td align=3D"center">
<v:roundrect xmlns:v=3D"urn:schemas-microsoft-com:vml"
xmlns:w=3D"urn:schemas-microsoft-com:office:word"
href=3D"https://ticketea.com.py/events/creativecon"
style=3D"v-text-anchor:middle; width:375.06px; height:53.33px;"
arcsize=3D"13%"
strokecolor=3D"#000000"
strokeweight=3D"3px"
fillcolor=3D"#dff315">
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color: #000000;
display: block;
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if;
font-size: 14;
font-style: normal;
font-weight: bold;
letter-spacing: 0px;
text-decoration: none;
text-align: center;
direction: ltr;"
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QUIERO PARTICIPAR DE LAS CONFERENCIAS
</center>
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</td>
<![endif]-->
</tr></tbody></table></td></tr><tr><td style=3D"background-color:#000000;p=
adding-top:20px;padding-bottom:20px;padding-right:48px;padding-left:48px"=
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g=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"background-color:#000000=
" role=3D"presentation" data-block-id=3D"39"><tbody><tr><td style=3D"min-w=
idth:100%;border-top:2px solid #ffffff" valign=3D"top"></td></tr></tbody><=
/table></td></tr><tr><td style=3D"background-color:#000000;padding-top:12p=
x;padding-bottom:12px;padding-right:24px;padding-left:24px" class=3D"mceBl=
ockContainer" valign=3D"top"><div data-block-id=3D"33" class=3D"mceText" i=
d=3D"dataBlockId-33" style=3D"width:100%"><p style=3D"text-align: center;"=
 class=3D"last-child"><strong><span style=3D"color:#c2d400;"><span style=
=3D"font-family: 'DM Sans'=2C sans-serif">Nuestras redes</span></span></st=
rong></p></div></td></tr><tr><td style=3D"background-color:#000000;padding=
-top:24px;padding-bottom:24px;padding-right:0;padding-left:0" class=3D"mce=
LayoutContainer" valign=3D"top"><table align=3D"center" border=3D"0" cellp=
adding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentation" data-b=
lock-id=3D"19"><tbody><tr class=3D"mceRow"><td style=3D"background-color:#=
000000;background-position:center;background-repeat:no-repeat;background-s=
ize:cover;padding-top:0px;padding-bottom:0px" valign=3D"top"><table border=
=3D"0" cellpadding=3D"0" cellspacing=3D"24" width=3D"100%" role=3D"present=
ation"><tbody><tr><td style=3D"margin-bottom:24px" class=3D"mceColumn" dat=
a-block-id=3D"-10" valign=3D"top" colspan=3D"12" width=3D"100%"><table bor=
der=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"prese=
ntation"><tbody><tr><td align=3D"center" valign=3D"top"><table border=3D"0=
" cellpadding=3D"0" cellspacing=3D"0" width=3D"" role=3D"presentation" cla=
ss=3D"mceClusterLayout" data-block-id=3D"-9"><tbody><tr><td style=3D"paddi=
ng-left:36px;padding-top:0;padding-right:36px" data-breakpoint=3D"121" val=
ign=3D"top" class=3D"mobileClass-121"><a href=3D"https://paraguayeventos.u=
s12.list-manage.com/track/click?u=3Dbafcbdaacde2e6ae18527ce3e&id=3D8b8f0b6=
0d9&e=3Dcd716a03c2" style=3D"display:block" target=3D"_blank" data-block-=
id=3D"-5"><img width=3D"32" height=3D"auto" style=3D"border:0;width:32px;h=
eight:auto;max-width:100%;display:block" alt=3D"Facebook icon" src=3D"http=
s://cdn-images.mailchimp.com/icons/social-block-v3/block-icons-v3/facebook=
-icon-light-40.png" class=3D"" /></a></td><td style=3D"padding-left:36px;p=
adding-top:0;padding-right:36px" data-breakpoint=3D"121" valign=3D"top" cl=
ass=3D"mobileClass-121"><a href=3D"https://paraguayeventos.us12.list-manag=
e.com/track/click?u=3Dbafcbdaacde2e6ae18527ce3e&id=3D097581cfc5&e=3Dcd716a03c2" style=3D"display:block" target=3D"_blank" data-block-id=3D"-6"><img=
 width=3D"32" height=3D"auto" style=3D"border:0;width:32px;height:auto;max=
-width:100%;display:block" alt=3D"Instagram icon" src=3D"https://cdn-image=
s.mailchimp.com/icons/social-block-v3/block-icons-v3/instagram-icon-light-=
40.png" class=3D"" /></a></td><td style=3D"padding-left:36px;padding-top:0=
;padding-right:36px" data-breakpoint=3D"121" valign=3D"top" class=3D"mobil=
eClass-121"><a href=3D"https://paraguayeventos.us12.list-manage.com/track/=
click?u=3Dbafcbdaacde2e6ae18527ce3e&id=3D296447937c&e=3Dcd716a03c2" style=
=3D"display:block" target=3D"_blank" data-block-id=3D"-7"><img width=3D"32=
" height=3D"auto" style=3D"border:0;width:32px;height:auto;max-width:100%;=
display:block" alt=3D"Website icon" src=3D"https://cdn-images.mailchimp.co=
m/icons/social-block-v3/block-icons-v3/website-icon-light-40.png" class=3D=
"" /></a></td><td style=3D"padding-left:36px;padding-top:0;padding-right:3=
6px" data-breakpoint=3D"121" valign=3D"top" class=3D"mobileClass-121"><a h=
ref=3D"mailto:info@paraguayeventos.xom.py" style=3D"display:block" target=
=3D"_blank" data-block-id=3D"-8"><img width=3D"32" height=3D"auto" style=
=3D"border:0;width:32px;height:auto;max-width:100%;display:block" alt=3D"E=
mail icon" src=3D"https://cdn-images.mailchimp.com/icons/social-block-v3/b=
lock-icons-v3/email-icon-light-40.png" class=3D"" /></a></td></tr></tbody>=
</table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tb=
ody></table></td></tr><tr><td style=3D"background-color:#000000;padding-to=
p:12px;padding-bottom:12px;padding-right:24px;padding-left:24px" class=3D"=
mceBlockContainer" valign=3D"top"><div data-block-id=3D"37" class=3D"mceTe=
xt" id=3D"dataBlockId-37" style=3D"width:100%"><p style=3D"text-align: cen=
ter;"><strong><span style=3D"color:#c2d400;"><span style=3D"font-family: '=
DM Sans'=2C sans-serif">Para m=C3=A1s informaci=C3=B3n</span></span></stro=
ng></p><p style=3D"text-align: center;" class=3D"last-child"><strong><span=
 style=3D"color:#ffffff;"><span style=3D"font-family: 'DM Sans'=2C sans-se=
rif">+595 981 183 062 =C2=A0 =C2=A0 =C2=A0o =C2=A0 =C2=A0 =C2=A0 info@para=
guayeventos.com.py</span></span></strong></p></div></td></tr><tr><td style=
=3D"background-color:#000000;padding-top:20px;padding-bottom:20px;padding-=
right:48px;padding-left:48px" class=3D"mceBlockContainer" valign=3D"top"><=
table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" styl=
e=3D"background-color:#000000" role=3D"presentation" data-block-id=3D"20">=
<tbody><tr><td style=3D"min-width:100%;border-top:2px solid #ffffff" valig=
n=3D"top"></td></tr></tbody></table></td></tr><tr><td style=3D"background-=
color:#000000;padding-top:12px;padding-bottom:30px;padding-right:24px;padd=
ing-left:24px" class=3D"mceBlockContainer" align=3D"center" valign=3D"top"=
><table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0"=
 role=3D"presentation" data-block-id=3D"38"><tbody><tr class=3D"mceStandar=
dButton"><td style=3D"background-color:#dff315;border-radius:50px;text-ali=
gn:center" class=3D"mceButton" valign=3D"top"><a href=3D"mailto:info@parag=
uayeventos.com.py" target=3D"_blank" style=3D"background-color:#dff315;bor=
der-radius:50px;border:2px solid #000000;color:#000000;display:block;font-=
family:'Helvetica Neue'=2C Helvetica=2C Arial=2C Verdana=2C sans-serif;fon=
t-size:14px;font-weight:bold;font-style:normal;padding:16px 28px;text-deco=
ration:none;min-width:30px;text-align:center;direction:ltr;letter-spacing:=
0px">QUIERO SER EXPOSITOR en CREATIVECON</a></td></tr><tr>
<!--[if mso]>
<td align=3D"center">
<v:roundrect xmlns:v=3D"urn:schemas-microsoft-com:vml"
xmlns:w=3D"urn:schemas-microsoft-com:office:word"
href=3D"mailto:info@paraguayeventos.com.py"
style=3D"v-text-anchor:middle; width:357.76px; height:51.56px;"
arcsize=3D"14%"
strokecolor=3D"#000000"
strokeweight=3D"2px"
fillcolor=3D"#dff315">
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<center style=3D"
color: #000000;
display: block;
font-family: 'Helvetica Neue'=2C Helvetica=2C Arial=2C Verdana=2C sans-ser=
if;
font-size: 14;
font-style: normal;
font-weight: bold;
letter-spacing: 0px;
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>
QUIERO SER EXPOSITOR en CREATIVECON
</center>
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<![endif]-->
</tr></tbody></table></td></tr><tr><td style=3D"background-color:transpare=
nt;padding-top:8px;padding-bottom:8px;padding-right:8px;padding-left:8px"=
 class=3D"mceLayoutContainer" valign=3D"top"><table align=3D"center" borde=
r=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"present=
ation" data-block-id=3D"25" id=3D"section_0efed48f6964caf6abf75fda5f12509e=
" class=3D"mceFooterSection"><tbody><tr class=3D"mceRow"><td style=3D"back=
ground-color:transparent;background-position:center;background-repeat:no-r=
epeat;background-size:cover" valign=3D"top"><table border=3D"0" cellpaddin=
g=3D"0" cellspacing=3D"12" width=3D"100%" role=3D"presentation"><tbody><tr=
><td style=3D"padding-top:0;padding-bottom:0;margin-bottom:12px" class=3D"=
mceColumn" data-block-id=3D"-3" valign=3D"top" colspan=3D"12" width=3D"100=
%"><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%"=
 role=3D"presentation"><tbody><tr><td style=3D"padding-top:12px;padding-bo=
ttom:12px;padding-right:16px;padding-left:16px" class=3D"mceBlockContainer=
" align=3D"center" valign=3D"top"><div data-block-id=3D"23" class=3D"mceTe=
xt" id=3D"dataBlockId-23" style=3D"display:inline-block;width:100%"><p><br=
 /></p><p><span style=3D"font-size: 12px">Copyright (C) *|CreativeCon|* Gr=
upo Paraguay Eventos &amp; Emprendimientos. All rights reserved.<br />Esta=
s recibiendo este correo ya que te registraste en el formulario de ExpoFer=
ia Mi vivienda 2023<br /><br />Our mailing address is:<br />Grupo Paraguay=
 Eventos &amp; EmprendimientosSan Nicolas N=C2=BA 1740 c/ Claudio Ovelar -=
 LambareLambar=C3=A9 110735Paraguay<br /><br />=C2=BFQuiere cambiar la for=
ma en que recibe estos correos electr=C3=B3nicos?</span></p><p><span style=
=3D"font-size: 12px">Puedes actualizar tus preferencias o darte de baja.</=
span></p><p class=3D"last-child"><br /></p></div></td></tr><tr><td class=
=3D"mceLayoutContainer" align=3D"center" valign=3D"top"><table align=3D"ce=
nter" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=
=3D"presentation" data-block-id=3D"-2"><tbody><tr class=3D"mceRow"><td sty=
le=3D"background-position:center;background-repeat:no-repeat;background-si=
ze:cover;padding-top:0px;padding-bottom:0px" valign=3D"top"><table border=
=3D"0" cellpadding=3D"0" cellspacing=3D"24" width=3D"100%" role=3D"present=
ation"><tbody></tbody></table></td></tr></tbody></table></td></tr></tbody>=
</table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tb=
ody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr>=
</tbody></table><!--[if (gte mso 9)|(IE)]></td></tr></table><![endif]-->=
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order-top:1px solid #E5E5E5;">
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ng-top:20px; padding-bottom:20px;">
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ing=3D"0" id=3D"canspamBar">
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